on shelf now

the universal bag

the next generation of reusable bag, intended to tackle a range of sustainability problems in one

“the next generation of reusable bag”

The Universal Bag is the next generation of reusable bag, intended to tackle a range of sustainability problems in one: a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag for everyone to take everywhere, for everything.

Designed by luxury accessories designer Anya Hindmarch and made by Solent Group, the Universal Bag includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which they will sell exclusively in their stores. Our partners to date;

universal bag

designed & tested to last

a reinvention of the traditional shopping bag

putting eco before ego

The universal bag is a collaboration across supermarkets and retailers globally.

designed & tested to last

Guaranteed to carry your shopping for 10 years, inspiring a reuse mindset.

closing the loop

An innovative free post returns pouch designed into the bag ensuring it’s 100% recycled at recycling centres.

fully recyclable
at end of life
guaranteed for
10 years
made from 100%
recycled material

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