Content and Social Executive

Solent Group work with a diverse portfolio of Retailers and supply bespoke products within various categories, including Health & Beauty, Household Impulse Snacking and Reusable Bags. We are proud to be best-in-class when it comes to own-label product innovation. Our Categories are fast-paced with ever-evolving trends and a host of ground-breaking products coming to market on a regular basis – we add value to retailers by leading and owning each category

Here at Solent we want people to be extraordinary. We pride ourselves on creating and producing amazing products and brands for our Global Customers. You will be joining a company with offices globally across South Africa, Hong Kong, Shanghai, Vietnam, and the UK

 

Location: Hybrid (2-3 days per week in Christchurch, Dorset)

About the Role

The Group Content and Social Executive is responsible for delivering engaging, high-quality content across all brands, supporting marketing campaigns and building brand presence across social and digital channels

This role plays a key part in translating marketing plans into channel-first content, with a strong focus on driving traffic and conversion through paid and organic social activity, particularly across Meta platforms and into key e-commerce channels such as Amazon

This is a hands-on content role, requiring the individual to actively create, shoot and produce a high volume of social-first content, alongside collaborating with the in-house creative team

 

Role Position Within the Team

This role works closely with the wider marketing team to bring brand and campaign activity to life across social and digital channels

The wider marketing team retains ownership of campaign strategy, brand direction and key messaging, while the Content & Social Executive focuses on translating these plans into engaging, social-first content and channel execution

The role is designed to expand the team’s content capability and increase the volume, speed and effectiveness of social output, while supporting collaborative creative planning across the department

 

Key Responsibilities

Social Media Management:

• Create, schedule and publish social media content across all brands, aligned to campaign priorities and direction set by the wider marketing team
• Support the maintenance and delivery of content calendars across social channels
• Ensure consistent tone of voice, visual identity and messaging across all platforms

Content Creation & Coordination:

• Own the day-to-day creation and delivery of social-first content, including video, imagery and reactive content
• Translate wider marketing campaigns and brand priorities into engaging platform-specific content
• Concept, shoot and edit content independently using mobile and light production setups
• Work collaboratively with the creative and marketing teams to bring campaign activity to life across digital channels

Paid Social & E-commerce Support:

• Support the planning, execution and optimisation of paid social campaigns across Meta platforms (Facebook & Instagram)
• Develop content and creative specifically designed to drive traffic to Amazon and other e-commerce channels
• Work closely with the marketing team to align paid and organic strategies for maximum performance
• Monitor ad performance and contribute to ongoing optimisation and testing

Campaign Content Support:

• Work closely with the marketing team to support campaign rollouts and social activations
• Adapt campaign messaging and assets into engaging social and digital content formats
• Support the execution of key launches, retailer activity and brand moments across social channels

Influencer & Partnership Activity:

• Support influencer campaigns and content partnerships
• Coordinate product send-outs and content delivery
• Ensure alignment between influencer content and brand positioning

Performance & Optimisation:

• Monitor social performance and engagement metrics
• Provide insights and recommendations to improve content effectiveness
• Stay up to date with trends, platforms and best practice, particularly within paid social and e-commerce behaviours

Key Relationships

• Internal: Head of Marketing & Creative, Senior Marketing Executive, Creative Marketing Manager, Brand & Campaign Executive, Creative Team
• External: Influencers, content creators, agencies (as required)

 

Skills, Experience & Competencies

Essential:

• Experience in a social media, content or digital marketing role
• Strong understanding of social platforms and content formats
• Proven experience creating content independently (video, reels, short-form, etc.)
• Experience with Meta Ads (Facebook & Instagram) and an understanding of paid social strategy
• Understanding of how content drives traffic and conversion, particularly within e-commerce environments (e.g. Amazon)
• Creative thinking with an eye for engaging, high-performing content
• Good organisational skills and ability to manage multiple tasks
• Strong written communication skills

Desirable:

• Experience within FMCG or retail environments
• Experience working with influencers or UGC content
• Familiarity with analytics tools and performance tracking for paid and organic social

 

Ways of Working & Behaviours

• Creative, proactive and trend-aware
• Collaborative and responsive to feedback
• Detail-oriented with strong organisational skills
• Enthusiastic about content and brand storytelling

Success in Role Will Be Measured By

• Quality and consistency of social content output
• Growth in engagement and audience metrics
• Effectiveness of content in supporting campaigns
• Timely and efficient delivery of content

 

What we offer

• Competitive salary with annual salary reviews
• 25 days holiday per annum, increasing to 27 days after 3 years’ service and 30 days after 5 years’ service
• Extensive benefits programme including buying additional holiday, medical cash plan, access to mental health support and many other benefits
• Flexible hours and work from home available to all staff with an office presence ideally once a week
• Great learning and development and progression opportunities
• Yearly bonus structure (based on company targets)
• Enhanced Maternity and Paternity Leave
• Generous Company Sick Pay
• Pension Scheme Contribution
• Solent social events run by our inhouse Social Team
• Cycle to Work scheme
• Free parking on Christchurch Quay